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Sprout IQ Terms of Service

Effective Date: September 24, 2026

These Terms of Service ("Terms") govern the marketing and advertising management services provided by Sprout IQ ("SIQ," "we," "us," "our"), operating from 233 Front Street, Belleville, Ontario K8N 2Z4, to businesses that engage us ("Client," "you," "your"). By checking the acceptance box, signing up for service, or continuing to use SIQ's services, you agree to be bound by these Terms. If you do not agree, do not use SIQ's services.

By accepting these Terms, you represent and warrant that: (a) any information you provide to us is true and accurate; (b) if you are accepting on behalf of a business, you have full authority to bind that business to these Terms; and (c) where your business is subject to professional licensing or regulatory registration, you hold that license or registration in good standing and, where you operate under or through another licensed entity (for example, a brokerage), you have that entity's authorization to enter these Terms and to advertise as described in Section 2. SIQ is entitled to rely on these representations without independent verification, and you are responsible for their accuracy.

1. Term and Effective Date

These Terms take effect once you accept them and provide a valid payment method on file. Services begin once your landing page(s) and advertising account are connected and live.

This engagement is month-to-month. There is no minimum term and no early-termination fee. Either party may cancel at any time by written notice (email is sufficient); SIQ winds the campaign down at the end of the billing period already in progress.

2. Services Provided

SIQ provides you with:

  • One or more custom landing pages built for your business and service categories (for example, the specific services, offers, or seasonal promotions you want to promote)
  • Management of a paid Meta (Facebook/Instagram) advertising campaign directed at your chosen service area
  • A lead portal, or direct delivery, of enquiries captured through the landing page(s) to your own systems
  • Weekly performance review, with creative or audience changes made only when performance data supports a change, and budget changes only at your direction

These are marketing and advertising management services. They are not a referral of your professional or business services, and no part of SIQ's fee is contingent on whether any enquiry results in a sale, engagement, approval, or completed transaction with you.

3. Management Fee

SIQ's fee for the services in Section 2 is a flat monthly management fee. It is never calculated per lead, per enquiry, or per closed deal, and it never varies with the outcome of any individual transaction between you and your own customer.

Plans:

  • Launch, $495/month. One (1) service area, with every angle SIQ builds for it (for example, several landing pages and ad campaigns for different services or offers in that area), tuned as it runs.
  • Growth, $895/month. Two (2) service areas, each with its own ads and landing pages.
  • Market Leader, $1,495/month. Three (3) or more service areas, each with its own ads and landing pages. Market Leader also includes operational systems improvement work, multi-category campaign management, an AI and SEO-ready website, and seasonal planning from SIQ's local category research, which SIQ scopes with you and delivers as SIQ schedules them.

Every new client starts on Launch. Once you are live, you may move to Growth by selecting it in your onboarding portal, or to Market Leader by agreeing it with SIQ in writing, since Market Leader includes work SIQ scopes with you. Plans are set by how many service areas they cover, never by how many landing pages, ads, or campaigns run within an area. A plan change applies from the next billing period.

No lead, no fee. Any billing period in which no qualifying lead arrives from any active landing page, the management fee for that period is waived in full. A "qualifying lead" is a real enquiry from within your service area, submitted with valid contact details and genuine intent; spam and invalid submissions do not count, and you are the judge of what counts, in good faith.

The management fee starts automatically seven (7) days after your first qualifying enquiry arrives. You may flag an enquiry as not qualifying at any point in that seven-day window; if you do, the clock runs instead from the next qualifying enquiry to arrive.

4. Advertising Spend

You fund your own Meta advertising budget directly, on your own Meta ad account. You are the advertiser of record and keep your own advertising compliance in your own hands. SIQ manages the campaign but does not touch your Meta billing.

Where you have more than one landing page in a service area (for example, different services, offers, or seasonal promotions), SIQ may run the ad creative for each page inside a single shared ad set with one broad audience, rather than as separate ad sets per page. Meta's delivery system then allocates the combined budget across the creatives toward whichever is producing the lowest cost per lead. Where your plan covers more than one service area, each area runs its own campaign and its own budget. You choose the daily amount for each area, from Meta's minimum of about $5 a day.

5. Billing and Payment

Your management fee is charged automatically to the card or bank account you keep on file, once for each billing period in which it is owed under Section 3, starting when Section 3 says the fee starts. A billing period with no qualifying lead is not charged. A plan change under Section 3 applies from the next billing period.

Payment method. You provide a valid payment method on file before go-live, either a credit card or a pre-authorized debit (PAD) from a Canadian chequing account, and keep a valid payment method on file for the duration of this engagement. By providing a payment method, you authorize SIQ, through its payment processor, to charge or debit it for management fees owed under Section 3, once for each billing period in which a fee is owed. Where you use pre-authorized debit, you complete the processor's PAD authorization at setup, and SIQ gives any advance notice that authorization requires. You may switch between accepted payment methods, or to another method SIQ agrees to in writing, at any time.

Special circumstances. SIQ may, at its sole discretion, agree in writing to move a monthly charge date to accommodate documented special circumstances (for example, a temporary cash-flow gap). Such an agreement changes only when the charge is taken, never the fee amount or how it is calculated under Section 3, and is never granted by reference to whether any specific lead has resulted in a sale, engagement, or completed transaction with you.

6. This Fee Is Not a Referral Fee

SIQ's management fee is compensation for the marketing and advertising management services described in Section 2. It is not, and must never be construed as, a referral fee, a fee-split, a commission, a success fee, or any other form of compensation contingent on the referral, approval, sale, or completion of any specific transaction between you and your own customer. The fee amount, and whether it is owed for a given period, depend only on (a) whether a qualifying lead arrived that period, per Section 3, and (b) which plan you are on under Section 3, which is set by how many service areas it covers. Nothing about the fee depends on what happens to any individual enquiry after SIQ delivers it to you.

You are responsible for confirming that this fee structure, and your use of SIQ's services generally, complies with the rules of any licensing, regulatory, or professional body that governs your business (for example, referral-fee, fee-splitting, or compensation-disclosure rules that may apply under your industry-specific and provincial or territorial regulatory framework, where your profession or trade is subject to one). SIQ built this fee structure with those kinds of rules in mind, but your compliance with your own regulator, licensing body, or professional association, if any, is your responsibility, not SIQ's.

7. Lead Data and Ownership

Leads generated through your landing page(s) belong to you. SIQ delivers each enquiry to your own systems (portal, CRM, inbox, or equivalent) and does not resell, share, or reuse your leads for any other client or purpose. Your landing pages and your Meta ad account are yours too, and you can remove SIQ's access to your ad account at any time.

8. Exclusivity

While you are an active client, SIQ will not run this same offer for another business in your service category within your coverage area. Coverage area is set at onboarding and confirmed in writing, and expands area by area as you add service areas under Section 3.

9. Your Compliance Responsibilities

You are solely responsible for ensuring that landing page content, advertising creative, and lead-handling comply with the standards of any licensing or regulatory body that governs your business and with your own business's compliance requirements. SIQ builds pages and ads to the general standard your compliance team (or, where you have none, you yourself) has described to us, but final compliance review and sign-off before launch is your responsibility, not something SIQ verifies on your behalf.

10. No Guarantee, Limitation of Liability

SIQ does not guarantee any specific number of leads, any lead's quality, or that any lead will result in a sale, engagement, or completed transaction with you. SIQ's total liability under these Terms, in any event, is limited to the fees you paid in the three (3) months preceding the claim. Neither party is liable to the other for indirect, incidental, or consequential damages.

11. Confidentiality

Each party will keep the other's non-public business information confidential and use it only to perform these Terms.

12. Termination

Either party may cancel at any time per Section 1. On cancellation:

  • SIQ pauses advertising and stops delivering new leads as of the end of the billing period already in progress.
  • Any management fee already owed for a completed period (Section 3) remains payable per Section 5, including any charge date moved in writing under that section.
  • Within 30 days after your final billing period ends, SIQ stops hosting your landing pages and gives you a copy of them to host yourself. Your Meta ad account and your domain remain yours.

13. Changes to These Terms

SIQ may update these Terms from time to time. We will notify you of material changes by posting the updated Terms and updating the effective date. Continued use of SIQ's services after a change takes effect constitutes acceptance of the updated Terms. A charge-date change under Section 5 is a separate, individually agreed accommodation and still must be in writing.

14. Governing Law

These Terms are governed by the laws of the Province of Ontario, without regard to conflict-of-law principles, reflecting where Sprout IQ operates. This clause does not affect your separate obligations to any regulatory, licensing, or professional body with authority over your business in your own province, territory, or industry.

15. Entire Agreement and Notices

These Terms are the entire agreement between you and SIQ regarding the services described in Section 2, and supersede any prior discussion or proposal on the same subject. Notices under these Terms may be given by email to the addresses each party has used in the course of the relationship.

Acceptance

You accept these Terms by checking the acceptance box, signing up for service, or continuing to use SIQ's services. If you do not agree, do not use SIQ's services.

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